General Issue is men’s casual wear, revamped and modernized.

Using the classic t-shirt as our starting point, General Issue elevates the wardrobe staple by implementing details traditionally used in luxury fashion.  Quality fabric, perfect fit and subtle-yet-stylish details are the result of 10 years of fashion experience.  

Our mission is to “think outside the suit,” and our clothing outfits a new generation of men who are charting their own paths outside the corporate dress code.  They’re entrepreneurs, creators, artists, designers and chefs- the trailblazers of today.

General Issue is here to inspire and celebrate those men, who think and dress for themselves.